基于CDMA2000 1x EVDO网络的用户行为分析模型设计
雒江涛;胡燕清;徐孝娜;周进艳
【期刊名称】《电视技术》 【年(卷),期】2013(037)007
【摘要】With the rapid development of mobile Internet, user behavior analysis plays an important role in the formulation of marketing strategy of the operators. In this paper, the overall design of the user behavior analysis model is put forward based on CDMA2000 lx EVDO network, the analysis process of the model is expounded. This model analyzes traffic characteristic through traffic classified algorithm, and realizes business identification through matching string algorithm, then displays the data of traffic characteristic and WAP sites usually accessed by users, and the analysis result provides the data support for business planning.%随着移动互联网的飞速发展,用户行为分析在运营商营销策略的制定中发挥着重要的作用.提出了基于CDMA20001X EVDO网络的用户行为分析模型的整体设计方案,阐述了模型的分析流程.主要通过流量归类算法分析出模型的流量特性,以及字符串匹配算法实现业务识别,最终展示用户上网时段习惯和访问网站爱好等数据,为业务策划提供数据支撑. 【总页数】4页(72-74,110)
【关键词】EVDO;用户行为分析;业务识别;流量分析 【作者】雒江涛;胡燕清;徐孝娜;周进艳
【作者单位】重庆邮电大学通信网与测试技术重点实验室,重庆400065;重庆邮
基于CDMA2000 1x EVDO网络的用户行为分析模型设计
