B. everybody knows well that advertising is money consuming C．advertising costs money like everything else D．it is worthwhile to spend money on advertising
37．The underlined word‘it’in the second paragraph stands for ． A. the article． B．the advertiser． C．the advertisement．D．the proof．
38.The author deems that the well-known TV personality is ． A. very precise in passing his judgment on advertising B．interested in nothing but the buyers’ attention
C．correct in telling the difference between persuasion and information D．obviously partial in his views on advertising 39．In the anther’s option，
A. advertising can seldom bring material benefit to man by providing
information
B．advertising informs people of new ideas rather than wins them over C．there is nothing wrong with adverting in persuading the buyer D．the buyer is not interested in getting information from an advertisement B
One thing the tour books don’t tell you about London is that 2000 of its residents are foxes. They ran away from the city about two centuries ago after developers and pollution moved in. But now that the environment is clear,
the foxes have come home.
“ The number and variety of wild animals in urban areas is increasing,” says Comer Jones. A survey of the wildlife in New York’s Central Park last year counted 14 species of mammals. A similar survey conducted in the 1890s counted only five species.
Several changes have brought wild animals to the cities. Foremost is that air and water quality in many cities has improved as a result of the 1970s pollution-control efforts. Meanwhile, rural areas have been built up, leaving many animals on the edges of suburbs. In addition, urban wildlife refuges(避难处)have been created. The Greater London Council last year spent ￡ 750,000 to buy land and build 10 permanent(永久的)wildlife refuges in the city. As a result, many birds are now living in the city. For peregrine falcons cities are actually safer than rural cliff dwellings(悬崖栖息地)。By 1970 the birds had died out east of the Mississippi because of the DDT had made their eggs too thin to support life. That year, scientist Tom Cade of Cornell University began raising the birds for release in cities afforded plenty of food.
Cities can attract wild animals without turning them harmful. The trick is to create habitats where they can be self-sufficient but still be seen and appreciated. Such habitats can even be functional. In San Francisco, the local government is testing different kinds of rainwater control basins to see not only whish ones retain(保持)the cleanest water but which will attract the most birds.
40. The passage is mainly concerned with_____.
A．wildlife returning to large cities B．foxes returning to London C．wild animals living in zoos D. a survey of wildlife in New York 41．It can be inferred from the passage that
A. Londoners are putting more and more wild animals into their zoos B．Londoners are happy to see wild animals return to their city C．Londoners file trying to move wild animals back to the countryside D．Londoners have welcomed the wild birds，but found foxes a problem 42．According to the passage, the number of species of wildlife in NewYork's
Central Park ． A．is slowly decreasing
B．competes favorably with other cities
C．is on the same level as before D．has more than doubled in the last century
43．Which of the following is NOT a reason that wildlife returning to the cities?
A．Food is plentiful in the cities． B．Wildlife is appreciated in the cities．
C．Wildlife refuges have been built in the cities． D．Air and water quality has improved in the cities． C
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package ----blue, because we think of it as safe, And white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as It appears to.
It is believed that the better –known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a
good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
44. Which of the following may trick a shopper into buying a product according
to the text?
A. The cost of its package B. The price of the product C. The color of its package D. The brand name of the product 45. The underlined part “the color turned the customers off” (in para.3)
means the colors__.
A. attracted the customers strongly B. had weak effects on the customers C. tricked the customers into shopping D. caused the customers to lose interest
46. Which of the following is the key to the success in product sales?
A. The way to promote the goods. B. the discovery of a genius
C. The team to produce a good producer
D. The brand name used by successful producers.
47. Which of the following could be the best title for the text? A. Choice of good products B. Disadvantage of products C. Effect of packaging on shopping tricks D
“A good book for children should simply be a good book in its own right,” says Mollie Hunter Born and brought up near Edinburgh, Mollie has devoted her talents to writing primarily for young people. She firmly believes
D. Brand names and shopping
that is always and should always be a wider audience for any good book whatever its main market is, In Mollie’s opinion it is necessary to make full use of language and she enjoys telling a story, which is what every writer should be doing. “If you aren’t telling a story, you’re a very dead writer indeed,” she says. With the chief function of a writer being to entertain (让人愉快)，Mollie is indeed an entertainer. “I have this great love of not only the meaning of language but of the music of language,” she says. “This love goes back to early childhood. I’ve told stories all my life. I had a school teacher who used to ask us what we would like to be when we grew up and, because my family always had dogs, and I was very good at handing them, I said I wanted to work with dogs, and the teacher always said ‘Nonsense, Mollie, dear, you’ll be a writer.’ So finally I thought that this woman must have something, since she was a good teacher and I decided when I was nine that I would be a writer.” This childhood intention is described in her novel, A Sound of Chariots, which although written in the third person is clearly autobiographical (自传体的) and gives a picture both of Mollie’s ambition (理想) and her struggle towards its achievement. Thoughts of her childhood inevitably(不可避免地)brought thoughts of the time when her home was still a village with buttercup meadows and strawberry fields---sadly now covered with modern houses. “I was once taken back to see it and I felt that somebody had lain dirty hands all over my childhood. I’ll never go back,” she said. “Never” “When I set one of my books in Scotland,” she said, “I can recall my romantic (浪漫的) feelings as a child playing in those fields, or watching the village blacksmith at work. And that’s important, because children now know so much so early that romance can’t exist for them, as it did for us.”
天津市南开中学2020届高三英语第一次月考试卷 人教版
