Marketing Strategy of Fast Fashion Brand A Case Analysis Based on H & M

Marketing Strategy of Fast Fashion Brand A Case

Analysis Based on H & M

Jin Chuchu

【期刊名称】《校园英语》 【年(卷),期】2014(000)006

【摘要】This thesis takes H&M, a leading fast fashion brand, as a case to analyze the success of international fast fashion brands’ marketing strategies in China as a reference to domestic clothing brands. 【总页数】2页(191-192) 【关键词】

【作者】Jin Chuchu

【作者单位】Beijing Forestry University 【正文语种】英文 【中图分类】 【相关文献】

1.A New Rational-based Optimal Design Strategy of Ship Structure Based on Multi-level Analysis and Super-element Modeling Method [J], Li Sun; Deyu Wang

2.An ultra-fast and highly efficient multiple proteases digestion strategy using graphene-oxide-based immobilized protease reagents [J], BAI HaiHong; PAN YiTing; REN XiaoJun; HAO FeiRan; DENG ShanShan; FAN Chao; YAN Hui; SHEN BingQuan; MA Lin; TIAN Fang; PENG Bo;