XX贡酒股份有限公司营销网络建设项目可行性研究报告
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XX贡酒股份有限公司营销网络建设项目可行性研究报告
第一章 总 论
1.1 项目背景 1.1.1 项目名称
营销网络建设项目 1.1.2 项目承办单位概况
1、项目承办单位名称 XX迎驾贡酒股份有限公司 法定代表人：XX 2、项目承办单位概况
XX迎驾贡酒股份有限公司（以下简称“迎驾贡酒”或“公司”）是全国白酒行业中的优势企业，公司地处大别山革命老区腹地XX省霍山县佛子岭镇。迎驾贡酒成立于2003年11月，主营白酒的生产和销售，其生产的迎驾生态年份酒系列、迎驾之星系列、百年迎驾系列、星级贡系列、迎驾糟坊系列等白酒产品主要系浓香型白酒。
公司白酒产品系利用天然优质的大别山山泉水，精选优质的高粱、大米、糯米、小麦、玉米为原料，以偏高温大曲为糖化发酵剂，经续糟混蒸、跑窖循环、泥池老窖、两高一长两小（高淀粉、高酸度、长周期、小用水量、小用糠量）工艺、排排双轮底发酵、固体蒸馏、量质摘酒、分级贮存陈酿、勾调灌装等主要生产工艺，酿造出浓香型优质白酒。独特的酿造工艺，铸就了迎驾贡酒“窖香幽雅、绵甜爽口”的鲜明风格。
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XX贡酒股份有限公司营销网络建设项目可行性研究报告
公司生产的各系列白酒产品赢得了市场和消费者的一致认可，先后荣获“中国白酒典型风格银杯奖”、“苏鲁豫皖白酒风格金奖”、“中国酒文化百年老字号企业”等荣誉。2007年，迎驾贡酒产品被国家质量监督检验检疫总局认定为“国家地理标志保护产品”；2008年，迎驾酒传统酿造技艺被列入“XX非物质文化遗产名录”；2010年，“迎驾”商标被国家工商行政管理总局认定为“中国驰名商标”；2011年，“迎驾”商标被商务部认定为“中华老字号”。
着眼于未来，公司将继续秉承“脚踏实地、开拓创新、勤于学习、善于研究”的企业精神，逐步扩大公司产品的市场占有率，并通过不断提升产品品牌的影响力，将迎驾贡酒真正打造成国人的迎宾酒。 1.1.3可行性研究报告研究范围及编制单位
1、研究范围
（1）通过对市场预测和调研分析，推荐建设营销网络建设项目。 （2）根据营销网络建设方案和企业现有营销网络情况，通过比选推荐最佳建设方案。
（3）对建设条件进行调研和分析。
（4）对投资估算、资金筹措进行定量分析，测算各种效益指标和抗风险能力。
（5）可行性研究结论。 2、编制单位
本可行性研究报告由XX省轻工业设计院有限公司编制。
XX省轻工业设计院有限公司资格证书号为：国家发改委工咨甲XXXXXXXX 1.1.4 可行性研究报告编制依据
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营销网络建设项目可行性研究报告
