新编商务英语精读2练习答案
Unit 1
Reading I
Pre-reading:
1. Brainstorming: (Key for reference)
1) Words or expressions related with sports: Athletic sports race赛跑, relay race 接力赛跑, walking race 竞走, middle-distance race 中长跑, sprint 短跑 (AmE: dash), the 400 metre hurdles 400米栏, marathon 马拉松, decathlon 十项, cross-country race 越野跑, high jump 跳高, long jump 跳远(AmE: broad jump), triple jump / hop step and jump 三级跳, pole vault 撑竿跳, putting the shot / shot put 推铅球, throwing the discus 掷铁饼, throwing the hammer 掷链锤, throwing the javelin 掷标枪… Individual gymnastics 体操, horizontal bar 单杠, parallel bars 双杠,rings sports 吊环, side horse 鞍马, weight-lifting 举重, boxing 拳击, Greece-Roman wrestling 古典式摔跤, judo 柔道, fencing 击剑… Water / Ice swimming 游泳, medley relay 混合泳, crawl 爬泳, breaststroke sports 蛙式, backstroke 仰式, freestyle 自由式, butterfly 蝶泳, diving 跳水, water polo 水球, rowing 划船, canoe 划艇, boat race 赛艇, yacht 游艇, sailing 帆船运动, surfing 冲浪运动, skiing 滑雪, downhill race 速降滑雪赛/滑降, slalom 障碍滑雪, ski jump 跳高滑雪, ice skating 滑冰, figure skating 花样滑冰… Ball sports football 足球, soccer英式足球, rugby 橄榄球, basketball 篮球, volleyball 排球, tennis 网球, baseball 棒球, handball 手球, hockey 曲棍球, golf 高尔夫球, cricket 板球, table tennis 乒乓球… Other terms stadium 运动场, track 跑道, ring 圈, ground / field 场地, pitch (足球、橄榄球)场地, court 网球场, gymnastic apparatus 体操器械, swimming pool 游泳池, athletic sports田径运动, competitive sport 竞技性运动, contact sport身体接触项目(足球, 摔跤等), individual sport 个人与个人比赛的项目/ 单项体育, indoor sport室内运动, outdoor sport 户外运动, interuniversity sports 大学校际运动会, national sport 民族体育; 本国最流行的运动项目, non-ball sport, 非球类运动, participating sport 群众广泛参加的运动项目, team sport 成队比赛的运动项目(篮球, 排球, 足球等), manager 经纪人, instructor/coach 教练,技术指导, guide 领队, trainer 助理教练, referee / umpire 裁判, sportsman / sportswoman / contestant / competitor / player / athlete 运动员, professional 职业运动员, amateur 业余运动员, enthusiast / fan 迷,爱好者, favorite 可望取胜者, outsider 无取胜希望者, champion 冠军, record 纪录, record holder 纪录创造者, Olympic Games 奥林匹克运动会, Winter Olympics 冬季奥林匹克运动会… 2) Famous brands of sportswear: Nike Reebok Adidas Puma Mizuno FILA Jansport Umbro Baleno Polo Li Ning Torch Wolf U2 Athlete’s Feet Exercises
2. Choose the best answer to complete the following sentences. 1. d 2. b 3. a 4. d 5. c
1. Give the English word for the meaning provided.
1.strategy 2.endorse 3.contract 4.reinforce 5.implement 6. giant 7.contribute 8.impose 9.logo 10.track 1.revenue 12.capitalise
2. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
1. contracted out 2. to be named after 3. at the heart of 4. capitalized on 5. fair share of 6. close to 7. cashed in 8. in turn 9. reinforces 10. Endorsed 11. be retained 12. dreams of
2. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.
1. She capitalized on Tom’s mistake in judgment and won the game.
2. The conqueror imposed the acceptance of the conditions of peace on the defeated enemy.
3. Our shop contracted with a local clothing firm for 100 jackets a week. 4. His proposal has long been accepted ,yet so far it has not been put into practice. 5. The committee’s report fully endorses the government’s proposals.
6. Although he was quite well off, Allan didn’t contribute money to a social welfare projects.
7. The child was named after its father.
Word study 1.
a. The county council has not yet given its consent to the imposition of any traffic
regulations.
b. The government is said to have imposed a heavy tax on the import of luxuries. c. Teachers should try to avoid imposing their own beliefs on their students. 2.
a. Local people were praised for their calm response to the crisis.
b. Being able to praise yourself will give you power and control over your own life. c. The police deserve a lot of praise for the way they handled the situation. 3.
a. The dull boom of the cannons could be heard in the distance during the war. b. Service industry has been booming in that industrial country since the late 1970s.
c. The impact of the property boom was first felt in the financial markets. 4.
a. Many young people have been contributing their time and energy to various kinds
of social welfare projects.
b. The government’s new policy contributed greatly to the commercial growth to the
country.
c. Henry wrote on some journals, appealing for contributions to cancer research. 5.
a. He tried to implement his plan in a hurry and people were reluctant to accept it. b. At the end of the day most departments have to be left alone to implement policies.
c. The two sides agreed upon an immediate implementation of the peace plan as soon as it was signed.
Post reading: 1) Time Development 1964 importing Japanese shoes and selling at school track meets 1972 beginning to design its own shoes and contracting production out to factories in Asia 1973 Nike’s first star athlete, Steve Prefontaine endorsing its footwear 1985 Michael Jordan endorsing his first line of “Air Jordan” shoes 1986 selling close to $US 1 billion worth of sports shoes and creating its first sports clothes under the Nike label 1996 spending $US 642 million on advertising and promotion; with revenues of $US 6.4 billion and profits of $US 553 million 2) The following are marketing strategies often adopted by some companies: a) to advertise the fine quality of a product and the benefit of using the product b) to increase advertising expenditures to match competition c) to reduce price or provide price protection
d) to package in different sizes to meet different needs
e) to provide special services, superior delivery, broader distribution f) to use unique distribution channels
新编商务英语精读2参考答案
