北京四中2019高考英语二轮专项限时练习：完形填空系列10（解
析版）
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer. 45 to concentrate on retaining as well as attracting customers costs
business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 56 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close
relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers also makes it 60 for competitors to enter a market or increase their share of a market.” 1、A. in particular B. in reality C. at least D. first of all 2、A. emphasize B. doubt C. overlook D. believe
3、A. tend to B. contribute to C. appeal to D. devote to 4、A. denying B. ensuring C. arguing D. proving 5、A. Moving B. Hoping C. Starting D. Failing 6、A. average B. ordinary C. normal D. usual 7、A. markets B. tastes C. prices D. expenses
8、A. cultural B. social C. financial D. economical 9、A. Cutting up B. Cutting through C. Cutting in D. Cutting
down
10、A. promise B. plan C. mistake D. difference 11、A. cost B. opportunity C. profit D. budget 12、A. worthy B. worth C. value D. price 13、A. service B. delivery C. order D. promotion 14、A. as a result B. on the whole C. in conclusion D. on the contrary 15、A. huge B. potential C. extra D. reasonable 16、A. beliefs B. loyalty C. interest D. habits 17、A. altering B. understanding C. keeping D. attracting 18、A. Established B. Assumed C. Respected D. Unexpected 19、A. Sensitive B. friendly C. flexible D. agreeable 20、A. unfair B. convenient C. difficult D. essential 【答案】 1、B 2、C 3、A 4、B 5、D 6、A 7、A 8、C 9、D 10、D 11、C 12、B 13、A 14、A 15、B 16、B 17、C 18、A 19、A 20、C 【解析】文章讲述了很多公司把很多精力放在了吸引顾客的方面却很少去关注如何留住老客户。文章讲述了留住老客户的重要性。
1、B 短语辨析。A尤其；B实际上；C至少；D首先；这里是指事实上，明智的话经常被忘记。
2、C 代词辨析。这里是指这家公司忽视了另外一方面。 3、A 上下文串联。管理者往往会变得忘乎所以。
4、B 上下文串联。这里是指他们忘记了要保证顾客还是顾客。
5、D 上下文串联。这里是指不能留住顾客和吸引顾客会让公司失去很多。 6、A 形容词辨析。这里是指每个公司评价每年损失百分之10-30的顾客。
7、A 名词辨析。这里是指在不断变化的市场上，这是常有的事情。
8、C 形容词辨析。只有现在组织开始唤醒那些失去的机会，并计算出经济的影响。 9、D 上下文串联。一个公司失去的客户数量的减少可以产生很大的影响。 10、D 固定词组。Make a difference产生影响。解析同上。
11、C 名词辨析。在美国的研究发现人数减少5%(流失的)客户至利润25至85%的升幅。 12、B 上下文串联。一个普通的客户是价值5000美元以上的超过十年
13、A 上下文串联。一位顾客接收质量差的产品或服务,在首次访问以后结果就再也不来了、
14、A 上下文串联。解析同上、
15、B 形容词辨析。是指这样会让公司损失潜在的利润。 16、B培养顾客忠诚背后的逻辑是无法否认的
17、C 上下文串联。上文说很多公司聚焦于吸引顾客，却忘记了要留住顾客，keep表示留住。
18、A 上下文串联。已经留住的顾客倾向于购买更多的，是可以预见的成本通常低于新客户提供服务。
19、A 这里指这部分顾客对于价格并不敏感。
20、C 上下文串联。这里是指留住顾客让竞争对手很难进入你的市场。
I tend to accept any idea put forward by experts on TV. One day, a sociologist(社会学家) proposed that the 36 society has been consuming modern humans little by little. For fear that I would become a victim of the consumer society, I 37 hurried to a bicycle shop in my neighborhood. 38 the shopkeeper Mr. Johnson was selling me the bicycle, he said, “This is the best thing you 39 have done. Life has become hopelessly 40 . A bicycle is simple, and it brings to you 41 things: fresh air, sunshine and exercise.” I agreed. Happy as a child, I got on the bicycle and headed out onto the streets. After some time, I 42 at the other end of the town. I was 43 that this simple vehicle could let me 44 long distances in a fairly short time. But how 45 did I really go? Since I hated to be 46 , I went back to Mr. Johnson and asked him to 47 an odometer (里程表) on my bicycle. He agreed, but 48 , “An odometer without a speedometer (速度计) is like a 49 without a knife.” I admitted he was right and in a few minutes, the two devices (装置) were 50 to the handlebars of my bicycle. “What about a horn?” he then asked. “Look, this horn is no larger than a matchbox and has many 51 .” Attracted by these functions, I bought the horn.
“You can’t leave the back part 52 ,” noted Mr. Johnson. He fixed a metal box with buttons 53 the seat, and said, “Is there anything better than this oven(烤箱) when you feel 54 on your way? I can give you a special discount.” I was not strong enough to 55 the offer.
“I congratulate you once more; this is the best thing you could have done,” said Mr. Johnson in the end.
21、A. adult B. human C. consumer D. bachelor
22、A. eventually B. immediately C. reluctantly D. gratefully 23、A. Although B. Because C. As D. Unless 24、A. would B. should C. must D. could
25、A. boring B. complicated C. stressful D. tough 26、A. natural B. mysterious C. complex D. unique 27、A. gave up B. broke down C. calmed down D. ended up 28、A. amazed B. amused C. confused D. concerned 29、A. march B. drive C. cover D. measure 30、A. far B. long C. fast D. deep
31、A. unreliable B. impractical C. unprepared D. inaccurate 32、A. fix B. check C. repair D. lay
33、A. swore B. added C. replied D. concluded 34、A. pencil B. fork C. box D. cake
35、A. distributed B. converted C. applied D. attached 36、A. shapes B. sizes C. functions D. models 37、A. loose B. blank C. bare D. incomplete 38、 A. beside B. before C. below D. behind 39、A. sick B. hungry C. hot D. thirsty 40、A. consider B. withdraw C. make D. resist 【答案】 21、C 22、B 23、C 24、D 25、B 26、A 27、D 28、A 29、C 30、A 31、D 32、A 33、B 34、B 35、D 36、C 37、C 38、D 39、B 40、D
【解析】本文为记叙文，讲述了我接受了社会学家在电视节目中提出的消费观点，担心成为现代消费社会的受害者，便去邻家商店买了自行车。老板推荐了自行车上的多种装置，甚至烤炉，我无法拒绝，一一购买。实际上我仍然是现代消费社会的受害者。 【解题思路】根据本句中的“consuming”和下句中的“consumersociety”可知，答案为C。“consumersociety”意为“消费社会”。A项意为“成人”，B项意为“人类”，D项意为“单身”，都与语境和文章主题不符。 22、B【命题立意】考查副词辨析。难度中等。
【解题思路】根据本句中的“hurried”，结合语境可知，我立即赶到邻家的自行车商店，B项意为“立即”，符合语境；A项意为“最后，终于”，C项意为“不情愿地”，D项意为“感激地”，都与语境不符。
23、C【命题立意】考查连词辨析。难度中等。
【解题思路】根据语境可知，当老板在卖自行车给我的时候说……，C项意为“当……时候”，符合句意，故C项正确。A项意为“尽管”，B项意为“因为”，D项意为“除非”，都与句意不符。
24、D【命题立意】考查情态动词辨析。难度中等。
【解题思路】根据语境可知，该句意为：这是你所能做到的最好的事。couldhavedone意为“能够做到的……”，与语境相符，故D项正确。A项意为“愿意”，B项意为“应当”，C项意为“必须”，都与语境不符。
25、B【命题立意】考查形容词辨析。难度中等。 【解题思路】根据下句中的“Abicycleissimple…”，结合语境可知，该句意在表达：生活是很复杂的，而自行车是简单的。B项意为“复杂的”，符合句意；A项意为“令人厌烦的”，C项意为“有压力的”，D项意为“艰苦的”，都与语境不符。 26、A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据本句中的“freshair,sunshineandexercise”可知，这些都是“自然的”，A项意为“自然的”，符合句意；B项意为“神秘的”，C项意为“复杂的”，D项意为“独一无二的”，都与语境不符。
27、D【命题立意】考查动词短语辨析。难度中等。
【解题思路】该句意为：一段时间之后，我抵达小镇的另一头。D项意为“以……而告终，结束”，符合句意。A项意为“放弃”，B项意为“抛锚”，C项意为“平静下来”，都与语意不符。
28、A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据语境可知，对于这中简单工具的作用，我感到很惊奇。A项意为“惊奇的”，B项意为“愉快的”，C项意为“困惑的，不解的”，D项意为“关注的”，都与语意不符。
29、C【命题立意】考查动词辨析。难度中等。
【解题思路】根据语境可知，该句意为：……这种简单的工具在如此之短的时间内能够让我经过如此长的路程……，coverlongdistances意为“经过漫长的路程”，故C项正确。A项意为“行军”，B项意为“驾驶”，D项意为“测量”，都与语境不符。 30、A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据第二段第一句中“anodometer”可知，我安装了里程表，是想知道我实际上行了多远，A项意为“远的”，符合句意，故A项正确。B项意为“长的”，C项意为“快的”，D项意为“深的”，都与语意不符。 31、D【命题立意】考查形容词辨析。难度中等。
【解题思路】根据语境可知，我在自行车上装里程表，是因为我想知道精确的里程。D项意为“不准确的”，与hated连用，符合语意，故D项正确；A项意为“不可靠的”，B项意为“不适用的”，C项意为“没有准备的”，都与语意不符。 32、A【命题立意】考查动词辨析。难度中等。
【解题思路】根据语境可知，该句意为：我回去找Johnson先生在自行车上安装了一个里程表。A项意为“安装”，符合句意。B项意为“检查”，C项意为“修理”，D项意为“放置”，都与语意不符。
33、B【命题立意】考查动词辨析。难度中等。
北京四中2019高考英语二轮专项限时练习：完形填空系列10(解析版)
