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地方商业门户网站运营思路探析— —
以大楚网为例
20XX年X月X日
地方商业门户网站运营思路探析
——以大楚网为例
The Analysis to Method of operation of Local business portal——With Dachu
website
究。
的作用
个良好的模式。
化服务性栏目的用户体验。
摘 要
关键词：地方门户网站 经营模式 价值分析
在内容经营模式上，要进一步探寻用多种渠道激发网友的自主发言与管理并优
讨论目前经营中所存在的问题，结合自身的认识提出改进建议。
首先，笔者将阐述个人对地方商业门户网站一般特性的认识及网站建设涵盖的本文的开拓点在于以腾讯·大楚网为例展开地方商业门户网站的运营思路的研随着互联网的高速发展，当今的网络用户对媒体传播的内容的要求越来越高。
内容，进而客观分析其所处的社会环境背景、自身目前经营模式与经营现状，着重
像这样将实力、技术、内容结合一体的模式给未来其它地方商业门户网站建设了一
媒集团多方位的互动支持是腾讯·大楚网相对较于其它地方门户网站的独特优势。
的地域与心理的“贴近性”特征之外，腾讯的实力和传播渠道的支持，湖北日报传
市场上也开始占据属于自己的领域。腾讯·大楚网在具有地方商业门户网站都具有
适应了用户的特定需求；主打地域与心理接近牌的地方商业门户网站在细分的内容
道专业上有力不能及的缺陷。相对的是垂直网站的重心在于单个领域的深度探析，
因此网站的类型日趋多元化。全国性网站的的覆盖面广，受众群体广，以致于在频
不仅要求传播内容要标准化、独特化，更重要的是要有接近性，符合大众的审美观，
在业务经营的模式上，广告代理制在节约经营成本，提高工作效率上起到积极
Abstract
With the high-speed development of the Internet, today's Internet users more and more high to the requirement of the content of the media. Not only requires delivering content to standardization, unique, more important is to have a proximity, conform to the public's aesthetic view, and the site type has become increasingly diversified. National site coverage, wide audience, so that the channel profession on the of defects. Relative is the depth of the vertical website focuses on a single field analysis, adapt to the specific needs of the users; Main geographical and psychological place close to the brand commercial portals on the content of the subdivision market began to occupy their own fields. Tencent da chu website in with local commercial portals have regional and psychological characteristics of \tencent's power and transmission channel of the support, hubei daily media group all-round interactive network support is tencent, big chu relatively in other places unique advantages of the portal. Like this combination of strength, technology, content, the integration of the model for the future commercial portals elsewhere built a good model.
Develops the point of this article is to tencent da chu website example on local business operation ideas of research of the portal.
First of all, the author will elaborate personal understanding of local business portal general features and the content of the website construction cover, and an objective analysis of the social environment background, its current business model and management present situation, the problems in current management is discussed in this paper, based on the understanding of the Suggestions for improvement are put forward.
On the business model, advertising agency system to save operating costs, improve work efficiency play a positive role
I
user experience.
inspired netizens use multiple channels and manage and optimize the service section of the
Key words ：Local portal Business model Value analysis
On the content management pattern, to further explore the independent speech
II
VIP专享门户网站运营思路-御诚中鑫强大的技术内涵
