Wal-Mart SWOT分析原文[1] Strengths.
? 沃尔玛可以通过新的商场地点和商场形式来获得市场开发的机会。更接近消费者的商场和建立在购物中心内部的商店可以使过去仅仅是大型超市的经营方式变得多样化。
? 沃尔玛的机会存在于对现有大型超市战略的坚持。
威胁Threats
? 沃尔玛在零售业的领头羊地位使其成为所有竞争对手的赶超目标。
? 沃尔玛的全球化战略使其可能在其业务国家遇到政治上的问题。
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多种消费品的成本趋向下降，原因是制造成本的降低。造成制造成本降低的主要原因是生产外包向了世界上的低成本地区。这导致了价格竞争，并在一些领域内造成了通货紧缩。恶性价格竞争是一个威胁。
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Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. ?
Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). ?
The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. ?
A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.
Weaknesses.
Opportunities.Threats.
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Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. ?
Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. ?
The company is global, but has has a presence in relatively few countries Worldwide.
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To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region. ?
The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India. ?
New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites. ?
Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.
? Being number one means that you are the target of competition, locally and globally. ?
Being a global retailer means that you are exposed to political problems in the countries that you operate in.
? The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing costhave fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.
Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .more? Go to Wal-Mart Facts
Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. [编辑]
案例四：星巴克(Starbucks)SWOT分析
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Starbucks SWOT分析原文[2] Strengths(优势)
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Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.星巴克公司是一个盈利能力很强的组织，它在2004年盈利超过六亿美元.同年该公司所产生的收入超过五十亿美元。 ?
It is a global coffee brand built upon a reputation for fine products and services.通优势－星巴克集团的盈利能力很强，2004年的收入超过6亿美元。
劣势－星巴克以产品的不断改良与创新而闻名。（译者注：可以理解为产品线的不稳定） 机会－新产品与服务的推出，例如在展会销售咖啡。
威胁－咖啡和奶制品成本的上升。
Weaknesses(劣势) 过提供声誉良好的产品和服务，它已经成长为一个全球性的咖啡品牌。 It has almost 9000 cafe shop in almost 40 countries.他在全世界的40个主要国家已经有了大约9000个咖啡店。 ?
Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. 2005年星巴克被评为《财富》最佳雇主100强公司之一。 The company is a respected employer that values its workforce.星巴克重视员工，被认为是一个值得尊敬的雇主。 ?
The organization has strong ethical values and an ethical mission statement as follow, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'该组织具有很强的道德价值观念和道德使命， '星巴克致力于做行业的佼佼者。
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Starbucks has a reputation for new product development and creativity.星巴克在新产品开发和创造享有声誉。 However, they remain vulnerable to the possibility that their innovation may falter over time.然而，随着时间的推移，他们创新仍有容易受到动摇可能。 ?
The organization has a strong presence in the United States of America with more than three quarters of their cafe shop located in the home market.它对于美国市场的依存度过高，超过四分三的咖啡店都开在自己的老家。 It is often argued that they need to look for a portfolio of countries, in order to spread business risk.有人认为他们需要寻求一个投资组合的国家，用来分散经营风险。 ?
The organization is dependant on a main competitive advantage, the retail of coffee.该组织依赖于一个主要的竞争优势，即零售咖啡。This could make them slow to diversify into other sectors should the need arise.这可能使它们在进入其他相关领域的时候行动缓慢。
Opportunities(机会)
Threats(威胁)
? Starbucks are very good at taking advantage of opportunties.星巴克非常善于利用机遇。 ?
In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.在2004年公司和惠普共同创建了CD刻录服务，在圣莫尼卡（美国加州）咖啡馆，顾客可以制作他们自己的音乐CD 。 ?
New products and services that can be retailed in their cafe shop, such as low price products.在它的咖啡店里提供新的产品和服务，如平价产品。 ?
The company has the opportunity to expand its global operations.该公司有机会扩大其全球业务。 New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.新的咖啡市场，如印度和太平洋地区的国家都开始出现。 ?
Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.为共同品牌与其他厂商的食物和饮料，和品牌特许经营权的制造商的其他商品和服务都具有的潜力。
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Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future?谁知道在未来，咖啡市场会增长并且保有客户，还是会出现新品种饮料或休闲活动从而取代咖啡？ ?
Starbucks are exposed to rises in the cost of coffee and dairy products.星巴克面对着咖啡原料和乳制品成本上升的局面。 ?
Since its conception in Pike Place Market, Seattle in 1971, Starbucks' success has
世界知名大公司SWOT分析法案例分析
